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Pin-Up: our new collection of eco-friendly swimwear

Vous is proud to present its latest ecological collection named Pin-Up! This collection released in June 2019 was inspired by the style of vintage underwear from the 70s. swimwear of this new collection made in Mauritius have been made with superior quality Italian fabric.

A modern and ecological fabric

This fabric is a premium recycled fabric in ECONYL® yarn named Vita. Vita is a regenerated 100% nylon yarn. It is made from pre and post-industrial waste such as discarded fishing nets, carpet lint (the upper part of nylon carpets that have reached the end of their useful life), tulle and many other wastes. All these “end of life” materials are recovered and processed for new use.

This sustainable techno-fabric turns waste problems into a fashion and a solution. Vita is versatile, hyper-resistant, thin, elegant, stretchy, soft and breathable. It represents a unique blend of muscle compression and comfort. Thanks to its innovative construction, it is twice as resistant to chlorine and oils and sunscreens as other fabrics.

Our eco-friendly swimwear are all lined with this fabric to "lift" the body. They adapt easily to the shapes of each person to feel as comfortable as possible, for maximum self-confidence. The sizes vary from S to XL because we wanted our customers to have a wide choice. Bleu de Vous is fully aware that we are all unique and different. You will find one-piece swimsuit models as well as two-piece swimsuits with beautiful colors such as blue and coral. You will then be able to buy beautiful eco-responsible and superior quality swimsuits without polluting. Pleasure here will not be guilty! 

Bleu de Vous: eco-responsible brand

Nowadays, fast fashion is more than present in our society. Although some brands are beginning to focus on ecology, most are not following the movement and designing very few clothes from recycled fabrics. It takes more effort and work and these reasons are often seen as barriers in the eyes of some.

Bleu de Vous takes this principle very seriously and it is for this reason that we have created this new collection of swimsuits. We are now positioning ourselves as an eco-responsible brand. To go back to the principle and for those who may not know it, we released another collection made up of a Jean jacket, a swimsuit and a bag, all made with eco-friendly fabric.

This denim jacket was designed only with recycled plastic bottles. One jacket alone contained the equivalent of 11 plastic bottles.

We now have the opportunity to make a gesture to preserve our planet. We have the opportunity to use a fabric superior to the basic quality. And it will continue to evolve, which will only be more positive for our environment. Thanks to this, we can take the guilt out of our customers' purchases, make them more responsible, while doing good for our planet.

We invite you to visit our online swimsuit site or in our store in Mauritius, in order to access all of our collections of bikinis and ready-to-wear. 

@bleudevous

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